The aim of this paper is to give a biographical, historical, and philosophical reconstruction of Neurath's final years in England. Besides reconstructing Neurath's arrival to England, in the context of his life and philosophical introduction at Oxford, I will argue that since the 1930s, Neurath was eager to develop a brand for logical empiricism. This brand was based not on theoretical commitments, but on practical considerations and decisions. Using a detailed case study on Neurath's relation to the Hungarian sociologist of knowledge Karl Mannheim, I show that the development of their connections documents how Neurath gave more and more priority to practical aims during his English years. Finally, the concluding section points to some further considerations on Neurath's legacy.