Frege taught us how to understand one form of predication: an atemporal one. There is also a different, temporal form of predication, which I briefly introduce. Accordingly, there are two fundamentally different approaches to time: a reductive one, aiming to account for time in terms of Frege's atemporal predication, and a non-reductive one, insisting that the temporal form of predication is sui generis, and that time is to be understood in its terms. I do not directly argue for or against reductionism in this paper. Rather, by evaluating the debates on endurantism–perdurantism, A-theory–B-theory, and presentism–eternalism, I argue that these debates, although aiming to be fundamental, largely boil down to mere quarrels between alternative reductive approaches. We should take notice of this fact and reorient ourselves within the debate on time accordingly: the real issue is whether we should reduce or not. I briefly sketch in what sense endurantism, A-theory, and presentism may be developed on a properly anti-reductionist basis.